What Every Blogger Needs To Know

Every blogger needs to know about their target audience.

It doesn't matter what kind of web site you have you must understand your target audience and know what it is that they want. Please notice that I used the word want and notthe word need. There is a world of difference between wantsand needs. For example you might need a means of gettingfrom A to B and almost any vehicle would fulfil that need;but what you really want is a top of the range BMW!

I write my blog with just one person in mind. In my minds eye I have come to know that person intimately, I understand his goals, his dreams and his aspirations and I know thethings that really interests him. He is my ideal reader, he soaks up every word and he clicks every link I include ineach blog post.

Clearly, you can't please all the people all of the time.So, the best strategy is to focus on pleasing the people you can influence. You don't want passive readers, you want people who will take action. Readers who will click a link because you have recommended a new eBook or a new software product. Readers who will click the "Buy Now" button and earn you an affiliate commission.

So, what do you need to know about your target audience?

You will get two types of people coming to your site...People with whom you have built up a relationship and whol ike to read your blog. People who have come to your site for the very first time. You have two jobs to do. You haveto keep the first type of people coming back and you have to grab the second type of people's attention, persuade them to stay long enough to engage their interest and to convert them to loyal readers.

Just think - when you are online what is it that you want toachieve? The majority of people online are looking for something. It's unlikely that they are just surfing in arandom fashion, although some people will do that. When online people are usually looking for specific informationor seeking the solution to a problem.

Your job as a blogger is to make that information, and those solutions, available so that they can be found. In otherwords your content must closely match the wants of your target audience.

Make sure that your blog has a well defined theme and try tostick to making posts that stay on topic. Keep up to datawith the news within the theme of your blog and provide your readers with your opinions on relevant and interesting items. Encourage feedback and always respond to questions from your readers.

Use a blog script or service that allows the easy additionof RSS feeds so that your blog site has fresh new content assoon as it is available.Above all remember that each and every visitor to your siteis a real person with feelings and emotions and be prepared to reveal something yourself in your posts. Your readers are much more likely to trust you if you allow them to get to know you.